So you tried to quit nicotine and failed. First, let’s get that word out of your vocabulary.
We’ve said it before. Nicotine is designed to be hard to quit. Trying and failing isn’t a failure at all. It means you’re one step closer to quitting for good.

In fact, most people don’t quit the first time. It can take a few attempts before things really start to stick, and that’s OK. You’re literally one person fighting a product designed by billion-dollar companies to get you addicted and take your money. It’s David vs. Goliath.
But guess what — David won. You can too.
We won’t tell you not to feel disappointed, frustrated, or discouraged. That’s natural.
We will tell you that it’s all part of the process. Quitting is rarely a straight line. And every time you try — even if you slip — you learn something about yourself and your relationship with nicotine. Think of it as training. You’re building resilience, and with each step, you’re getting better at taking on your addiction.
So listen.
By being willing to fail, you’re not failing at all. You’re trying. Here are some things that might help when you’re ready to try again:
Talk it out.
Let someone know you’re quitting. Just saying it out loud makes it feel real and could help you feel more accountable to someone other than yourself.
Change the scene.
Quitting more than once will teach you your triggers real quick. Remove yourself from situations that make you want to vape and seek out the ones where you crave it less.
Reward your wins.
Made it a week? A day? Even an hour? Every single moment you’re not vaping is a milestone. Celebrate it, reward it, give yourself a reason to keep going.
Be kind to yourself.
You’re not weak. You’re trying, and that takes strength. It’s easy to talk about quitting but a lot harder to do the work. Don’t let the negative thoughts get you down — you got this.
Most importantly, remember: You are not alone.
Other people have done this. Even more people are doing it right now. Quitting is so much easier when you ask for help.